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Discussion Forum 2... Strategic Planning And Marketing

Discussion Forum  2... Strategic Planning And Marketing

Q Browse one of the major business news media sources (e.g., Bloomberg Business Week, Forbes, Fortune, Money, Wall Street Journal, etc.) and find an article published in 2020-2021 about a decision/change a brand or company has made regarding its marketing strategy. 1. In your initial post: you will describe to your classmates what the company did (do not just copy-paste), and provide the URL link where you found the article. Also, discuss how the firm’s decision addresses, tackles, or responds to SWOT elements (strengths, weaknesses, opportunities, and/or threats). 2. In your follow-up posts: you will go to other classmates’ posts (at least two), read the description of the company they learned about, and identify and discuss on which of the marketing mix elements (4Ps) the company’s strategic actions/decisions are focused on.

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In the article titled “Nestle to Sell Poland Spring, Pure Life and Other Water Brands for $4.3 Billion (https://www.wsj.com/articles/nestle-to-sell-poland-spring-pure-life-and-other-water-brands-for-4-3-billion-11613555874?mod=business_lead_pos4)”, it is evident that there has been collaboration of Nestle with water-selling companies like Pure Life as well as Poland Spring (Chaudhuri, 2021). That is why water-selling brands of North America have been planned to be sold with the brand name of Nestle (Chaudhuri, 2021).