Q Browse one of the major business news media sources (e.g., Bloomberg Business Week, Forbes, Fortune, Money, Wall Street Journal, etc.) and find an article published in 2020-2021 about a decision/change a brand or company has made regarding its marketing strategy. 1. In your initial post: you will describe to your classmates what the company did (do not just copy-paste), and provide the URL link where you found the article. Also, discuss how the firm’s decision addresses, tackles, or responds to SWOT elements (strengths, weaknesses, opportunities, and/or threats). 2. In your follow-up posts: you will go to other classmates’ posts (at least two), read the description of the company they learned about, and identify and discuss on which of the marketing mix elements (4Ps) the company’s strategic actions/decisions are focused on.
View Related Questions